About Us

Our Vision

To educate every Wisconsin student in economic and free market concepts; understanding the underpinnings of the markets that shape our history, our society and directly impacts our daily life experience.


Our Mission

Add to our prosperity by promoting economics education and financial literacy statewide.  An economic understanding reaches beyond money and finances; it is the heart of every daily decision.


Our Methods

We are a statewide organization that offers professional development for elementary and secondary teachers to assist them in educating students about economics and the free market, free enterprise system.  We provide curricular resources, sponsor workshops, seminars and classroom materials so teachers can provide turn key classroom practices and activities highlighted each school year by “The Stock Market Game” and “EconChallenge.”  

Founded in 1963, we are a non-profit, non-partisan organization and one of 48 state councils affiliated with the national Council for Economic Education.

We are proud to be a recent recipient of the Governor’s Award for Financial Literacy for our innovative methods and collaborating with others to measurably improve economic and financial literacy in Wisconsin.